Plant in full sun and irrigate very little - it is a drought tolerant plant. Hardy to short duration temperatures to 20 to 25° F. A great foliage plant with the bonus of unusual flowers and, though the main plant dies after flowering, it usually perpetuates itself in the garden by seedling about. Useful also as an unusual container plant and when it flowers it is attractive to hummingbirds and to bees, which then reportedly produce a very distinctively flavored honey.

Echium simplex comes from the mountainous Anaga region in the north-east of Tenerife, the largest of the Canary Islands. The genus name is from an ancient Greek word for the plant. It is derived from 'echion' with the root word 'echis' meaning "viper" but the reason for this has several interpretations. Included among these are the shape of the seed resembling that of a viper's head and from the age-old belief that Echium vulgare, a plant called Viper's Bugloss, was a remedy for the adder's bite. The specific epithet is a Latin word meaning "simple" or "unbranched" in reference to the solitary unbranched inflorescence. Like the red flowering Echium wildpretii, which we also grow, this plant is also called Tower of Jewells and it is also called The Pride Of Tenerife and Arrebol Tajinaste.

Our thanks go out to Matthew Roberts, our Southern California outside salesman, who patiently allowed his plant to linger on past its prime in his garden so he could share its seed with us. 

The information about Echium simplex displayed on this web page is based on our research conducted in the nursery's horticultural library and from reliable online resources. We also include observations made about it as it grows in our nursery gardens and other gardens we have visited, as well how the crops have performed in containers in our nursery field. We will also incorporate comments we receive from others and welcome hearing from anyone with additional information, particularly if they can share cultural information that would aid others in growing this plant.