Plant in full sun where it has medium to low water needs and is hardy down to about 25 degrees F. A very attractive small flowering shrub that was great mixed in with California natives and other mediterranean climate plants.

The genus name Felecia was given to a group of asters that had previously been in the genus Aster or Cinerea by Henri Cassini (A.H.G. de Cassini) in 1818. It has been presumed that the name honors the Italian nobleman, philosopher and scientist Fortunato Bartolomeo de Felice (1723-1789) but other possibilities are that it was named for Herr Felix, mayor of Regensburg in eastern Bavaria or it is a name derived from the Latin word 'felix, that means "cheerful" in reference to the brightly colored flowers. The specific epithet from the Latin word 'frutex' meaning "a shrub" and referencing the shrubby nature of this plant. A great plant that we grew from 1990 until 2011 but it unfortunately never sold well when not flowering and while it looked spectacular when in bloom, its short bloom period meant slow year-round sales and we discontinued producing this plant. We also previously grew the once very common Felecia amelloides, most often called the Blue Marguerite Daisy and in 2022 we started growing another species, Felicia aethiopica 'Tight and Tidy', that is a more lush looking year-round and has a much longer flowering period. 

The information displayed on this page about Felicia fruticosa is based on our research conducted about this plant from books in our nursery library as well as from information that is provided by reliable online resources. We also have included our own observations made about it as it grew in the nursery gardens and other gardens visited, as well how the crops of this plant performed in the containers when we had them in our nursery field. We also include comments received from others and welcome hearing from anyone who has information about this plant, particularly if it includes cultural information aiding others to better grow it.